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One warm spring evening in Atlanta, 200 Falcons Fans headed down a red-carpet entrance to an outdoor celebration at Mercedes-Benz Stadium. With 16-ft. halogen light tubes, we created a tunnel for arriving guests to walk through before reaching a branded champagne wall staffed with gloved hands distributing flutes of bubbly. The striking entrance set the scene for a safe, fun and totally Instagrammable event.
Keeping It Clean
Taking inspiration from the Atlanta Falcons team colors, we created a plethora of seating options that made the outdoors as comfortable and stylish as a fully furnished venue. We chose black cocktail tables and oval ghost chairs, as well as clear highboys surrounded by pairs of black stools. Additional black communal highboys allowed for more bar-height seating, and these, we surrounded with oval ghost stools.
For a clean look and one that was safe from the wind and easy to maintain as the night went on, we opted to go linen-less on the tables. But we made them sparkle with white or red floral centerpieces in geometric vases that mimicked the stadium’s angular shape and paired them with frosted red votives. On the communal tables, long troughs of red roses added glam.
We kept the look consistent with six lounge furniture groupings that offered more relaxed seating. Steel gray or red sofas were surrounded with geometric metal and glass tables, benches and furniture puffs, then topped with on-palette accent pillows.
To delineate the event space, we hung 100-ft. strands of LED market lighting and added shadowbox bars filled with balloons in Falcons colors.
Planning the Photo Ops
An exciting aspect about designing an event outdoors is that possibilities for décor and entertainment can expand due to easy access and fewer spatial requirements. Mercedes-Benz Stadium is photogenic on its own, but with the Falcons’ large “RISE UP” letters, guests had another option for a photo backdrop.
We love the versatility of the shadowbox bars we used because they are easy to brand to fit any client. In this case, the bold red, silver and black balloons made for a stylish social media setting. For that bit of something unusual, we brought in a Prosecco Truck that offered sparkling libations from a vintage beverage cart with multiple self-service taps. Proof of the Pudding provided delicious bites between the Ring of Honor towers and guests snacked on a variety of interactive and covid-friendly noshes.
From the red-carpet entrance to the smallest tabletop details, this outdoor celebration brought on-brand glamour to a flat, concrete setting. Find out more about how we did it by watching our sizzle reel!
