Author Archives: William Fogler

Should I Host an In-Person Event?

Choosing between a virtual event and one that is face to face requires forethought to put safety first. Continue reading

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Showroom Styling Spring 2020

Challenge: To create a cohesive and seasonally appropriate showroom for high end Caterers. Path: Creating a sales and marketing tool for the company Selecting of a balanced color palette Using boho styling techniques Finish:  High-End Spring Party Vignette Styling of a Variety of Specialty … Continue reading

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WM Events At Home Move In Ready

Challenge: To prepare an apartment for a future resident by designing and sourcing all interiors Path: Color selection and aesthetic choices Showcasing color pallets on specific elements Editing as needed to comply with client requests Creating mood boards for visualization Finish:  … Continue reading

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UGA N. Dame Tailgate Athens, GA

Location: Tate Center Lawn Guest Count: 1,000 Objective: To decorate & brand the Alumni Association tailgate tent at the UGA Notre Dame game! Solutions:  Providing inspirational ideas for table and perimeter decor to be reused in an innovative way the … Continue reading

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Grand Opening Atlanta, GA

Location: Audi South Atlanta Guest Count: 250 Objective: To celebrate the newest Audi dealership Solutions:  Planning logistics and flow Managing catering and gift experiences Providing inspirational ideas for table and perimeter decor  Directing guest experience from registration to departure Managing … Continue reading

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Renderings & Mockups Decor

Challenge: To create cohesive virtual renderings and mockups for clients showing to-scale design elements from an aerial view Path: Crafting dimensional to-scale Floor Plans & CAD Drawings Showcasing color pallets or specific elements Occasionally providing keys for easy breakdowns Editing as … Continue reading

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WM Events At Home Color Consult

Challenge: To repaint the exterior of a private home with a contemporary color scheme Path: Color selection based on client’s eye color Showcasing color pallets on specific elements Editing as needed to comply with client requests Finish:  Dynamic Paint Color Scheme … Continue reading

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Renderings & Mockups Floor Plans

Challenge: To create cohesive virtual renderings and mockups for clients showing to-scale design elements from an aerial view Path: Crafting dimensional to-scale Floor Plans & CAD Drawings Showcasing color pallets or specific elements Occasionally providing keys for easy breakdowns Editing as … Continue reading

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Renderings & Mockups Stage Design

Challenge: To create a cohesive virtual renderings and mockups for clients to show specific stage and set design components Path: Crafting dimensional opportunities Selecting of a balanced color palette Editing as needed to comply with client requests Finish:  Complex and Dynamic … Continue reading

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