In 2004, William Fogler arrived in Atlanta with a massive dream and a lot of gumption. He brought with him a deep knowledge of event design and planning, as well as a fantastic sense of style and the ability to anticipate the next big thing. Already recognized as an emerging legend in his home city of Denver, William quickly made a name for himself in his new city, launching WM Events and leading it through two decades of success.

In honor of reaching this major milestone, we’re introducing a refreshed brand identity, including a new logo and an exciting new palette. We’ve updated our signature green because we’re going to keep growing, so now we have a combination of “City in the Forest” and “Echeveria” with the addition of “Mountain Top Ivory”. To that we’re adding the celebratory colors of Hydrangea, Champagne, Orange Zest, Golden Hour, and Party Pink.

Take a look!

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All this excitement has launched us on a trip down memory lane, so let’s start with a recap of our logo and where it started, and then we’ll take a look at some of the media coverage William and the WM Events team have received during the past 240 months.


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Here’s where it all started!

William engaged Atlanta personality Baton Bob to help him announce the launch of the company.

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Even so, William was still making waves in Denver, and he was featured in the Style section of the Denver Post.

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Quickly known as a trendsetter on the East Coast too, William was asked by Brides magazine to share his top-pick products in his favorite color. For Southern Seasons, he also suggested best options for a welcoming guest gift basket.

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So many weddings

And speaking of weddings, the Northside Neighbor sat down with William to learn how the WM Events team made sure even the father of the groom expressed his joy … in a pink boa.

WM Events Atlanta


There were a lot of weddings in those early days, and we were even featured on the prestigious Grace Ormonde website, while one of our favorite celebrations was featured in Jezebel magazine.

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Even while WM Events was aiding so many couples in achieving wedded bliss, the team was also handling plenty of other types of events like nonprofit fundraisers, corporate events, social events and more. The team was featured in BizBash more than once, including this feature “5 Ways to Rethink the Standard Benefit Gala,” and our director of sales + design Leigh Simpson (née Clemmons) offered important event planning advice for pros in Special Events magazine. Most recently, William was featured on Canvas Rebel sharing his secrets to success.


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Numerous award recognitions 

For these, the team was honored with multiple Allie Awards like Best Themed Event Decor for a Microsoft event and Best Floral for the Tuscan autumn wedding, Best Corporate or Association Event for the Centennial Yards groundbreaking, Best Social Event for a Savannah chic anniversary, another Best Social Event for a rooftop 60th birthday celebration, and Best Non-Profit Fundraiser for TechBridge’s Digital Ball. We also earned a nomination for a Gala Award from Special Events Magazine, and William was recognized with the Dale Riggins Humanitarian Award in 2021.


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 Now that we’ve looked back, we are even more enthusiastic about moving into the future. Here’s to the next 20 years! 🥳

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