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What does 2025 have in store for WM Events and our industry-leading team? While we can’t predict the future, we’re not above taking a peek at our horoscopes. Around here, we’re definitely no strangers to astrology. Consider the one-day-only outdoor event we produced for Atlantic Station. Elements of Style featured four immersive vignettes coordinated with the four elements – earth, air, fire and water.
As we look forward into the new year, we decided to imagine the astrology of events (yes, we made that up). But seriously, do different event themes appeal to people with different zodiac signs? Take a look below, find your sign, and see what you think!
Aquarius – Innovative, Philosophical, Progressive, Humanitarian
January 20–February 18
Lovers of humanitarian efforts, an Aquarius would certainly enjoy the Hope and Will Ball, a major fundraising effort for Children’s Healthcare of Atlanta. It was a dazzling affair dedicated to celebrating resilience and the power of community. Hosted at the beautiful St. Regis Atlanta, the inspirational event radiated elegance and warmth, drawing together supporters united by a common cause.
For this important annual event, we created a captivating décor in a sophisticated black, white, and gold palette. From the spectacular branded dance floor to the bright white floral centerpieces, the ambiance reflected the spirit of hope, determination, and giving back.
Pisces – Romantic, Compassionate, Whimsical, Visionary
February 19–March 20
A romantic, visionary Pieces would feel right at home at the Atlanta History Center where we brought a bit of whimsy to the Education Gala, an annual award show and cocktail reception for Georgia universities. It was easy going green with our nature-inspired décor and lime-hued linens, which blended perfectly with the outdoor setting.
This lush theme was extended indoors through verdant installations, cloche-topped floral centerpieces, and printed materials. Sponsor graphics, programs, souvenirs, and even desserts honored the idea of growth – for students and the organizations that serve them.
Aries – Bold, Strong, Brave, Competitive
March 21–April 19
Both bold and competitive, an Aries would find the F1 Grand Prix Hospitality event in Las Vegas just the thing to get them revved up. Hosted at the luxurious Cosmopolitan Hotel, this exclusive gathering welcomed 80 VIP guests for an unforgettable experience during the inaugural Formula 1 Grand Prix on the iconic Las Vegas Strip.
Over three electrifying nights, the venue was transformed into a heart-racing hospitality suite with rooms and hallways designed to capture the thrill of high-speed competition while exuding sophistication. We used mirrors and LED lighting to deliver a total transformation. Each suited boasted its own theme, taking guests from a gaming room with a state-of-the-art race simulator to a speakeasy-style lounge with specialty cocktails and cigars, and then we cued the showgirls, of course.
Taurus – Loyal, Stable, Reliable, Generous
April 20–May 20
The stability of a Taurus is well known, and at an 80th birthday party for Oma, we celebrated that very quality. The generous affair combined colorful florals and personal touches to honor a beloved family matriarch.
Dinner was hosted poolside at a long series of end-to-end farm tables, bringing multiple generations together. We handled catering and décor, styling the home inside and out. An accordion player and pianist were chosen with Oma in mind. Following the presentation of a simple but elegant birthday cake, guests of all ages enjoyed a performance from a talented magician.
Gemini – Adaptable, Versatile, Perceptive, Outgoing
May 21–June 20
If Geminis know how to adapt, the four-night, four-location dinners we planned and executed at the Masters Golf Tournament in Augusta, Georgia, would surely impress those born under this sign. We created multiple dinner looks for 20+ events at three houses, décor at a fourth space, and conducted ongoing set-up and strike throughout the week to make it all look effortless.
Because the dinners took place outdoors, we built platforms, set up tents, constructed boxwood walls, and installed trellises. At night, market lights added warmth and ambiance, and we worked with a personal chef to craft the menus and meals for the discerning guests. Like a Gemini might tell you, change can be a good thing.
Cancer – Nurturing, Intuitive, Protective, Steadfast
June 21–July 22
One event might not be enough for our Cancer friends who have so much love to give. So what better way to acknowledge their steadfast character than with a celebration of pride, love, and marriage? We’ve been fortunate to play a role in the weddings of many couples over the years, and these are some particularly special ones.
The Free Spirit Wedding at the Four Seasons Hotel welcomed the grooms’ 50 guests and an astounding 1,200 bright-orange roses. At an elegant Lake Spivey wedding, the brides wore white, and the crisp and clean décor palette was achieved through a combination of white and silver. For a wedding high above Peachtree Street, we blended the grooms’ Southern roots with an appreciation of modern style. And when we were asked to plan a bright, custom 20th anniversary celebration in the Virgin Islands, the only answer was a resounding, “We will!”
Leo – Confident, Charismatic, Creative, Ambitious
July 23–August 22
A Leo is always ready to “rise up” above the rest, making this Atlanta Falcons tailgate a perfect fit for this sign. Outside Mercedes-Benz Stadium, we created a full-on get-pumped experience for thousands of attendees before the game against the Dallas Cowboys. This meant erecting tents, stringing banners, bringing in furniture groupings, and adding games like cornhole and axe throwing, a live graffiti artist, a drum line, social media walls and much more.
This successful event got fans hyped, and it must have worked. Final score? Atlanta 27 – Dallas 21.
Virgo – Perfectionist, Diligent, Analytical, Modest
August 23–September 22
Why not be like a Virgo and strive for perfection? The 10th anniversary event at Avalon Properties brought extreme elegance to the outdoor areas of this high-end district. With a modest black, white, and silver palette, the décor made the most of the environment, which provided the ideal backdrop to our vision.
We created hundreds of white rose and foxglove centerpieces and floral arrangements and placed them everywhere we could. From the trees, we hung giant silver ornaments and added them to market light strands across the green. Below, a checkerboard dance floor welcomed all ages to show off their skills. This once-a-decade event was a true 10 out of 10 – just perfect.
Libra – Empathetic, Balanced, Enjoyable, Aesthete
September 23–October 22
The NCR Networking Event in Nashville was a masterful blend of professional development and social connection, creating an atmosphere of perfect harmony and balance. Thoughtful design promoted a sense of equilibrium, and the evening offered attendees entertainment like magicians and musicians that catered to both mingling and fun.
What brought it all together was the way we harmonized the charming décor with the delightful setting at the Gaylord Opryland Water’s Edge. Bright florals and colorful linens, some with a wavy, batik-like pattern, generated a calming, thoughtful ambiance to encourage geniality — the type of environment a Libra would truly appreciate.
Scorpio – Intense, Passionate, Fiery, Mysterious
October 23–November 21
Scorpios know passion, and Lovie’s 60th birthday party in Atlanta would be certain to appeal to this instinct with its velvet furniture, jewel palette, and intense lighting. Held at the Electric Room, this event welcomed the honoree’s family and friends to a luxurious setting that held back nothing in memorable décor.
We infused the space with reds and hot pinks, which gave us plenty to work with in the floral department. An abundance of glowing lighting picked up the shimmer of the gold and metallic accents. And the place to be? The red velvet sofa beneath the botanical wall with a neon “Lovie” shining hot and bright in the center.
Sagittarius – Spontaneous, Storytellers, Adventurous, Friendly
November 22–December 21
A Sagittarius is nearly always ready to take flight, so what better place to support their dreams of adventure than the Delta Flight Museum? At an annual award event held in this incredible space, we honored the celestial theme in each element from entering the museum along a red carpet crowned with twinkling market lights to passing through the boarding tunnel enchanted with a 40-by-6-ft. black dance floor studded with tiny lights.
Long rows of tables sparkled with hundreds of lit votives, casting their light to play off the glassware. The after party went totally galactic with an LED dance floor, mirrored disco dancers, and an out-of-this-world DJ.
Capricorn – Hardworking, Disciplined, Persistent, Patient
December 22–January 19
If Capricorns are hardworking, who better to exemplify their spirit than one of the world’s most successful athletes? We chose the Magic Johnson Soiree as the ideal event for this unstoppable goat sign. Held at the Fox Theatre, this event made the most of the venue’s timeless ballroom and balcony. We worked hard to give it a new look and feel by pairing cool blues with warm orange and gold while also honoring the building’s stone-look surfaces and architectural style.
The furniture and lounge groupings, bursting floral arrangements, designer linens, and branded elements blended to become a spectacular setting for his event held in partnership with the NMSDC.
