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For its one-day-only influencer event Elements of Style, Atlantic Station asked WM Events to create an Instagrammable experience and photo opp that would complement the event’s theme. The concept was a shopping event that encouraged visitors to shop based on the element associated with their astrological sign, so we designed and installed four immersive vignettes inspired by the elements connected with those signs. That meant one each for earth, air, fire and water.
It all happened on the Atlantic Station Green on the Fall Equinox, and in addition to creating the vignettes and photobooth activations, we brought in an aura photographer and set up a makers market. Each vignette was large enough for multiple people to enjoy together and created the sense of being immersed in the elements.
Four Elements to Experience
Earth: The earth vignette celebrated nature and took inspiration from “A Midsummer Night’s Dream” with a woodsy setting of rocks, gilded logs and lush greenery. Earth signs entered through a wisteria-draped archway to the multiple options for perching and snapping photos. It all sat atop a grass-like turf for the complete feel of being transported to a forest setting.
Air: Air signs could float in the clouds in this vignette, which featured a cloudy sky backdrop and a white sofa mostly hidden from view by dozens of white balloons in a variety of sizes. A fog machine enhanced the effect of drifting through the air.
Fire: We heated it up in the fire sign setting with a hot orange backdrop paired with three Greek-style fire torches in gold bowls (imitation fire for safety, of course). In front of that, we placed a luxe orange velvet canape sofa with leather and sequin toss pillows. In the foreground, red velvet bolsters added to the sense of fire.
Water: Splish splash — our play on water brought visitors to a massive sparkling “pool” with a backdrop and floor covering that mimicked bright blue, wavy water. To this, we added suspended disco balls and a giant mirrored orb. Visitors were surrounded by the water and had their pick of several inflatables on which to “float” in this immersive vignette.
Instagrammable Moments
To create an immersive experience in each vignette, we went beyond the two dimensional or even three dimensional, adding interactive features, playing with lighting and incorporating hovering fog. With distinct choices for each vignette, we welcomed visitors to get in, try it out, and decide which aspects they wanted to play with. For example, in the Water vignette, in addition to a pink flamingo inflatable swimming hoop, there was a clear inflatable chair and a lotus flower inflatable. But a less adventurous guest could also take a seat at the metal bamboo-look shower bench and still enjoy participating.
With the combination of décor elements, guests entered the vignettes and became part of them, making for more realistic photography and inspired social media sharing.
