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To kick off the Atlanta Falcons 2021 season, we joined forces with partners AMBSE, Classic Tents & Events, Magnum and Concert Logic to deliver a high-end, high-energy, high-style event at the Georgia World Congress Center International Plaza, playing host to 2,000 of the Falcons’ premier ticketholders.
Guests walked through colorful arches to enter a field filled with a variety of open-air and tented hospitality areas, thoroughly branded with Falcons black and red. We strung pennants over the entire field, creating a clear sense of dedicated event space.
You could call it a tailgate because it was a pre-game celebration, but we elevated the concept to an exclusive outdoor festival, available for one day only. This meant bringing in bathroom trailers, standup hand-sanitizer stations, hand-washing stations, and charming perimeter white fences.
Two massive tents were set up to accommodate nearly 300 seated guests with room for another 150 or so to perch. To that, we added lawn seating for another 300 and 144 perches, thinking that many guests would like to enjoy the fall sunshine. The tents were fully decked out with red spandex chandeliers and suspended Falcons graphics in one and 6-foot ribbon hoops and suspended graphics in the other.
Inside the tents, rustic met contemporary style with a combination of communal highboys and cocktail tables topped with lush, green centerpieces in wooden containers, along with mini footballs in glass vases. Round tables were topped with red and tan burlap linens. We added white modular furniture to the middle of the tent and pops of Falcons red throughout. Lawn seating featured branded black and white highboys arranged near the stage, as well as metal and wood highboys placed near the fountain — all were topped with floral and greens centerpieces. In addition to 60-inch round tables, many topped with standing umbrellas in alternating tan and red, we dotted the space with Adirondack chairs, rocking chairs and picnic tables.
Throughout the field, we added fun elements like Giant helmets and classic bleachers for photo opps, and guests had access to fun lawn games like giant chess and mini golf. We set up a 16-by-8-foot graffiti wall and brought in artist Brandon Sadler to paint a mural on-site during the event. Guests had the chance to talk with Brandon as he created a special work.
With a variety of photobooth options, everyone who wanted to snap some memories was able to participate, even with the large number of attendees. There was also a tailgate theme backdrop with an iPad photobooth that allowed guests to take their own photos. We also brought in a roaming photobooth that found guests enjoying the multiple activities.
To feed this massive crowd, we brought in a variety of local food trucks, allowing guests to choose for themselves what and when they wanted to eat. Sponsorship activations offered additional features and opportunities for guests to sample food and beverages and pick up some swag.
Even with all the hospitality, lawn games, food trucks and interactive options, we couldn’t close out this tailgate without some great live entertainment. Guests enjoyed high-energy performances from the likes of Big Boi and Pastor Troy and Hero the Band– sending them into the game pumped up and ready to cheer for the home team. Of course, Freddie the Falcon was on hand to help out too!
This daytime event kicked off the Falcons’ season in style and appealed to football fan while elevating their experience. Our team effort rose to the occasion and went way beyond a typical tailgate.
Photos by Jack Parada
