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It’s too easy to find negativity right now. So at WM Events, we thought it was time to spread some good vibrations all around the city. Since our WM Events truck hits the road on the daily, what better way to get our positive message out there than on wheels!
We called on Atlanta artist Yoyo Ferro, who is known for his bright, colorful street-art style, and enlisted him to re-envision the WM Events truck. We put our trust in Yoyo not just because we admired his vibrant artwork, but because we had worked with him before. In fact, for one event with our friends at PRA Atlanta, Yoyo filled a canvas edge to edge by drawing everyone who attended the event! We knew his attention to detail and artistic flair would be as exciting on our truck as it was on that canvas.
Yoyo lives in Atlanta today, but he was born in the countryside of São Paulo, Brazil. His colorful abstract murals, paintings and illustrations depict emotional situations lived by his characters. The tridimensional aspects of origami are always present in his studio work. That’s pretty deep, but what we love about his work is the bold use of color that elevates our mood every time.
Winner of the “Catalyst Award” for social discourse by ArtsATL 2018 Luminary Awards, Yoyo was recognized for his successful efforts in a lawsuit that halted mural regulations in the City of Atlanta, leading to a more free and prolific local street art and murals scene. In December 2019, his solo exhibition “Color-Full” took place at The Plaza at Ponce City Market. The show included a series of paintings that elicit sympathy through characters featured in an abstract world of bright colors, bold contour lines and whimsical shapes.
We are thrilled with the color-popping cityscape underscored with graphic shapes and characters Yoyo painted on one side of the truck. The second side features an abstract garden disco that is so stimulating, you can almost hear the music wafting out of the mural. Driving the truck through the streets of Atlanta, we know we’re putting a smile on people’s faces and spreading positivity. Shout out to his wife Kristin for her amazing photos of the work.
But wait – there’s more. Did you know we have two trucks?
Yoyo Ferro’s design turned out so well, we’ve decided to enlist another Atlanta artist to reimagine our second truck. Who will it be? Make your guess on our Instagram post!
