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The arrival of virtual reality technology has created a completely new type of guest experience at corporate events. With the ability to transform an event space using a huge range of virtual environments, experiences, videos, and more, brands are figuring out exactly how this new activation can work for their specific needs. With so many different variations available, it can help to know how VR is currently being incorporated into event plans. Having developed VR activations for a wide range of events, the VirtualRealityRental.co team has a few options to consider to get the most out of your VR event rental.
Working within your space
The physical space available at your event will always play a part in the guest experience you create. The good news about using VR is that it can turn almost any space into a completely new virtual world. Using a small table, some chairs, and a few VR headsets, you can take your guests on a trip around the world, have them play through really fun games, create entire team building experiences, or even take them on a tour of your home headquarters.
However, if you have more space to work with, you have the option of creating a fully interactive virtual space where your guests’ head, hand, and even foot movement can be tracked. Imagine walking up to a soccer ball and kicking it in VR, reaching out to grab a virtual object and it really being there, or moving around a giant obstacle that wasn’t there before you entered the experience.
Achieving your event goals
Your specific event goals will impact the final VR activation that you choose for your guests. For example you might want to drive leads, maximize foot traffic, build brand awareness, have fun at a holiday party, or create an engaging team building experience. While all of these goals can be achieved with virtual reality activations, you’ll likely want to choose different experiences to make them happen.
Events geared toward driving leads often choose experiences that draw a crowd while using their guests as a billboard for their event space. This includes activations that create guest reactions that are easily seen or heard throughout a large area. VR simulators are great for this purpose because they get guests moving and allow them to things they’ve always wanted to do in real life such as hit home runs in major stadiums, test their fear of heights above city buildings, or drive a Ferrari on a professional course.
Alternatively, if an event is designed to build brand awareness there are other directions to take. Not only can VR equipment be branded, but the actual VR experience can be customized to showcase products, logos, or other designs. For example, you can bring your new product into a virtual space and allow your supporters to add their own flare through a VR painting experience. This not only promotes your brand inside-and-out but also gets people excited to share your event experience with others.
Choosing the right VR experience for you
In the end, a VR activation should fully utilize your event space to create a guest experience that meets your event goals in an unforgettable way. Thankfully, the range of VR activations already available, along with the steady increase of new options popping up, has put virtual reality within the grasp of anyone looking to bring it to their corporate event.
Written by:
Mitchell Adams
Marking Manager
VirtualRealityRental.co
