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Hey Google, how do you plan a party? Good question.
For Google’s Cloud Computing Dinner, an evening of thought-provoking conversation, great company, and delicious food, the WM Events team executed one vital décor element – a sky of large, white clouds. To keep things simple and elegant, we paired the uplifting cloud cover with white and clear features from the table linens to the flowers and vases, which allowed four-color Google logo mobiles to pop through the clouds like little bursts of sunshine.
Hey Google, how much helium does it take to fill 400 balloons?
If it was easy to envision, constructing the “cloud” meant filling more than 400 balloons and suspending the installation above the long tables. With this immaculate ceiling treatment, we were able to provide an exciting embodiment of the brand’s virtual concept. In fact, some of the balloons included battery-operated LED lights so that they glowed from the inside. While it would have been easy to play the color scheme off Google’s primary-hued logo, getting back to basics offered increased sophistication and allowed branding to be subtle – a smart choice for such an intimate gathering.
The brick walls of Staplehouse restaurant in Atlanta’s Old 4th Ward provided an industrial exterior impression that complemented the concept of the clouds. On the tables below, we used white linens and topped them with elegant white centerpieces of hydrangeas and Queen Anne’s lace in faux marble vases. Keeping everything simple, table numbers were low-key acrylic signs, and the table seat cards were placed in acrylic holders.
Hey Google, what’s for dinner?
At this event intended to boost Google’s existing relationships, 38 guests enjoyed a four-course dinner while company representatives got face time with their clients and had the opportunity to talk about new products and partnerships.
After dinner, everyone headed back outside to partake in libations and cigars within the branded cocktail area where the simple theme was maintained. A portable wood bar displayed the colorful cloud logo, while highboy tables and a cocktail round draped with white linens featured branded centerpieces filled with more white florals. Here, we paired the white with black bar stools and included a few patio chairs, too.
As a finishing touch, guests went home with gift bags. Inside the all-white bags, they found exciting, branded giveaways including Google cups, portable charger, and more!. It’s safe to say, everyone was on Cloud Nine by the time the event ended.
Thanks, Google.
