When I was in Martha’s Vineyard a few weeks ago for my friend’s birthday, I had a an opportunity to walk around the historic city of Boston for the day. I discovered a great find in the flagship Johnny Cupcakes store! This apparel shop disguises itself as a bakery by putting the t-shirts, pens, belts, and other items in baking display cases, refrigerators, and cookie racks. They even go so far as to pipe in cupcake scents to provide a uniquely sensory experience.

My favorite thing about the whole brand is their creative packaging. Below you can see the mint, the card, the pin, and the plastic bag included in the purchase. Check out Leigh and I with our awesome Johnny Cupcake shirts! Leigh’s even changes colors in the sunlight.





-William Fogler
WM Events

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