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Author Archives: William Fogler
Spreading Some Positive Vibes
A pop of color, and maybe everything’s going to be alright. Continue reading
Taking an Awards Show Virtual
Here’s how the Corporate Volunteer Council of Atlanta Impact Awards went digital without a hitch Continue reading
Should I Host an In-Person Event?
Choosing between a virtual event and one that is face to face requires forethought to put safety first. Continue reading
Showroom Styling Spring 2020
Challenge: To create a cohesive and seasonally appropriate showroom for high end Caterers. Path: Creating a sales and marketing tool for the company Selecting of a balanced color palette Using boho styling techniques Finish: High-End Spring Party Vignette Styling of a Variety of Specialty … Continue reading
WM Events At Home Move In Ready
Challenge: To prepare an apartment for a future resident by designing and sourcing all interiors Path: Color selection and aesthetic choices Showcasing color pallets on specific elements Editing as needed to comply with client requests Creating mood boards for visualization Finish: … Continue reading
UGA N. Dame Tailgate Athens, GA
Location: Tate Center Lawn Guest Count: 1,000 Objective: To decorate & brand the Alumni Association tailgate tent at the UGA Notre Dame game! Solutions: Providing inspirational ideas for table and perimeter decor to be reused in an innovative way the … Continue reading
Audi Grand Opening Atlanta, GA
Location: Audi South Atlanta Guest Count: 250 Objective: To celebrate the newest Audi dealership Solutions: Planning logistics and flow Managing catering and gift experiences Providing inspirational ideas for table and perimeter decor Directing guest experience from registration to departure Managing … Continue reading
Renderings & Mockups Decor
Challenge: To create cohesive virtual renderings and mockups for clients showing to-scale design elements from an aerial view Path: Crafting dimensional to-scale Floor Plans & CAD Drawings Showcasing color pallets or specific elements Occasionally providing keys for easy breakdowns Editing as … Continue reading
WM Events At Home Color Consult
Challenge: To repaint the exterior of a private home with a contemporary color scheme Path: Color selection based on client’s eye color Showcasing color pallets on specific elements Editing as needed to comply with client requests Finish: Dynamic Paint Color Scheme … Continue reading
