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We were thrilled by the recent announcement that Atlanta was named as a FIFA World Cup 2026 location. Who could be surprised when our city has (in our humble opinion) the best sports arena in the country? Our favorite place to play – Mercedes-Benz Stadium.
The exciting news got us reminiscing about the event we produced for the Atlanta United FC team a few months ago. Our directive was to plan a reception to introduce the team’s new kit — that’s the uniform to you non-soccer fans.
Held at Piedmont Park’s rustic Magnolia Hall, the VIP reception we were responsible for welcomed more than 100 guests, and there was also a larger general public event with thousands of excited fans at the Promenade in Piedmont Park. For the VIP area, we drew inspiration from the design of the new kit, which is named City in the Forest – one of Atlanta’s many monikers – in choosing the natural theme for the event. The new away uniform pairs mint and dark green with a geometric pattern as the base of the fabric. Indoors and out, hints of the pattern and colors were brought into everything from signage to flora to furniture.
The wood-paneled venue with exposed beams offered the perfect setting for our theme. We paired lounge groupings with highboys and round tables to provide multiple seating and mingling options. Textured white or black velvet sofas met velvety chairs, and luxe seating poufs were paired with low, round tables featuring geometric metal accents. We topped the sofas with pillows in natural hues and Atlanta United branding in the center. Highboys and round tables were draped with linens in emerald green dupioni, caramel shantung, or patterns of emerald branches or a white Chelsea design.
Simple centerpieces and votives on the tables played up the forest theme, while round tables displayed floral arrangements and lush greenery in geometric, Jenga-style metal containers. We brought the outside in with the photo opportunity wall, mixing potted topiary with taller plants and adding a team logo surrounded by golden leaves.
The event lasted for several hours, and we made sure guests could enjoy light refreshments throughout. We planned the catering package, which included a variety of appetizers and hors d’oeuvres like a cheeseboard, flatbread, mini tacos, kabobs, dips, and warm beverages — the event took place during a much colder month.
Not only was the launch party a success, but the uniform has also been a huge hit. In fact, the City in the Forest kit has sold so well, the team may release another one! Olé, olé, olé!
