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Having worked with manufacturing giant Doosan on the corporation’s biennial national meeting in Georgia multiple times, we were thrilled to be called to the Windy City to plan two events the company hosted during ProMat. If you are not familiar with ProMat, it’s a huge exhibition that brings together solution providers and some of the highest profile buyers in the manufacturing and supply chain world. With all of the industry movers and shakers in the vicinity, it was clear that these events would be high stakes for Doosan, and we would need to develop appealing ways to convey brand messaging without being redundant.
A Gem of an Awards Dinner
At the “Game Changers” Diamond Awards Dinner, held in LondonHouse’s Juliette Grand Ballroom, guests enjoyed views of the nightlife along Chicago’s Riverwalk as they dined and celebrated the evening’s honorees. We created a subtly branded space with tables featuring designer linens in metallic orange paired with washed-denim-look napkins that felt just right for this manufacturing industry event. We topped the round tables with low centerpieces of orange pincushion protea and roses mixed with green trick dianthus and blue thistle within metal bowls. Place settings floated on golden grid placemats, and metallic votives completed the rich but subtle look.
The stage was set on a low riser, which made it easy for the evening’s many honorees to ascend and accept their award. Silver satin drapery created a backstage wall, and behind the stage, a tiled backdrop with a Doosan logo in the center had just a few squares of green and blue within a crisp, white background. We used uplighting to add a bit more color. Nearby shelves held several dozen crystal awards, and we decorated these with small floral arrangements designed from the same flowers found in the table centerpieces. Adjacent to the stage, a photo wall offered guests the opportunity to snap a picture with their award.
In the pre-reception area, guests had enjoyed cocktails and hors d’oeuvres within a similarly styled room with subtle effects like translucent window clings in Doosan blues and green that offered limited but clear branding. Floral arrangements of red curly willow, orange makara orchids, orange pincushion protea and green pittosporum in tall vases of ombre smoke glass enhanced the bar and were joined by votives that cast a soft glow. Highboy tables with bud vases and smaller flora included large Doosan logos.
Farewell Chicago
The following evening, Doosan hosted a farewell event at the Signature Room, welcoming 150 guests. At 95 stories high, this event space called for luxury décor and pops of color. We started by posting white Doosan logo window clings to the perimeter and adding uplights for splashes of color throughout. Champagne satin drapery created a luxe feel while also cleverly hiding some unused elements of the room.
For seating, we paired highboys with reflective, black tempered-glass tops and legs in rose gold finish with lower cocktails rounds. Both had centerpieces featuring a pave of orange roses and green trick dianthus in a modern, black cube vase or black cylinder or bubble bowl vase surrounded by a pair of cobra-pattern votives.
Here, the Doosan colors appeared in the lounge seating, which included velvety sofas and chairs of royal blue, aqua and emerald green. We placed soft carpets to delineate seating areas and added coordinating toss pillows and golden, glass-topped tables with orange floral centerpieces.
At this farewell event, guests enjoyed mixing, mingling, light hors d’oeuvres and cocktails. We also incorporated an element of fun with a billiards table. And it wouldn’t be Chicago without “all that jazz,” so we made sure to have a three-piece band on hand to set the mood.
Florals: Flowers for Dreams
Rentals: AFR Furniture Rental, Bowery & Bash, Hall’s Rental Service, Quest Events
Entertainment: Castle Party Rentals, New Stand Music
